Our Story

“Good shoes take you to good places”
A dream to design beautiful shoes that take women to fabulous places, gave birth to STFY. 
STFY is an Online Vegan Shoe Destination for women who are seeking experience focused on unique styles, trends and fit.
Afterall, life is too short to wear boring shoes.
Started by two sisters, Kinjal and Prachi, who are poles apart in everything but share same passion for shoes. Founded in 2012, STFY offers an extensive collection of in-house label for
women. The shoes are made to perfection with the option to customise as per individual style and size. The brand has presence all across India. & YES, we do ship worldwide.
Innovative thinkers, passionate about making the most desirable shoes customised to fit all shoe sizes and accessible to everyone.
Create high quality fashion footwear to become a trusted brand our customers buy. The STFY design team pays close attention to details with each seasons' update. Our globe-trotting in-house design team keeps on top of the global trends and affordability isn't overlooked.