Prachi & Kinjal Mehta

Founders - (STFY)

Step into the world of Shoe That Fits You

A renowned footwear brand that has made its mark over the past seven years with its aesthetic designs, phenomenal comfort, uncompromising quality, and eco-conscious value system. With a growth mindset and consumer-centric approach, we have earned our stripes and solidified our position as one of the most sought-after shoe brands in the industry.

From 2015, till today and onwards

Embarking on an awe-inspiring voyage in 2015, two enterprising sisters, Prachi Mehta, and Kinjal Mehta donned their graduation caps and vowed to revolutionise the footwear industry with STFY.
However, crafting an established brand was a real challenge, and building a team that's capable of materialising the founders' vision was a demanding task. After numerous attempts and setbacks, they ultimately found their dream team. Fast forward to six months and they decided to relocate their headquarters to Mumbai. Definitely a calculated move, aimed at enhancing accessibility and bringing cutting-edge footwear trends to India's fashion hub.

We're not just another shoe brand; we're a brand that cares.

At the core of our brand philosophy lies an unwavering dedication to sustainable and cruelty-free manufacturing practices, ensuring that our products are aligned with our vision for a better world. And guess what? Today, we're one of the most-loved vegan shoe brands in the market. 
We also take great pride in being a 100% Made in India footwear brand, with a passion for sourcing locally and empowering Indian craftsmanship.
In a true sense, STFY has captured the hearts and 'soles' of modern-day consumers who demand style and substance in equal measure.